Reflections from a life in travel
I’m John Boulding. I advise travel, leisure and experience-led businesses on growth, positioning, customer experience and strategic direction, drawing on nearly five decades of international leadership across touring, cruise, destinations and travel technology. My experience includes CEO, advisory, and board roles in the UK and internationally, including work across Europe, North America, Asia and other global markets.
About John
Where experience shapes ideas
“This site is where experience, perspective and practical thinking come together. It is a place to share ideas, start conversations and, where relevant, explore advisory, speaking or collaboration opportunities.”
Who I Help
I'm often most useful to:
Leadership teams navigating growth, change or repositioning
Investors and advisers assessing travel and experience-led businesses
Brands seeking clearer alignment between proposition, customer experience and commercial performance
Organisations wanting a senior external sounding board
How I get involved:
Strategic advisory and sounding board
Growth, proposition and experience thinking
Speaking, moderation and industry conversation
Writing, commentary and thought leadership
Selective project and delivery support
Conversations with people shaping travel today.
In Conversation with… is a series of informal discussions with people shaping travel, tourism and culture today. Hosted by John Boulding, the show explores guiding, interpretation, innovation, careers and leadership through thoughtful, unscripted conversations recorded wherever the industry gathers.From time to time, episodes may include discussion or news of products or solutions John has worked with professionally, shared for insight and context rather than promotion.